Users to freely move around the AR scene at their leisure. Including a farm with a barn, animatedĭelivery trucks, a field of blossoming almond trees, beehives, a brook and roadway, the experience allows Triggered by a QR codeįeatured on Almond Breeze™ signage on the store refrigerators, the AR experience launches a huge, fullĭiorama of an almond farm on any open space in front of the user. That the store’s fridges were a great anchor point from which to trigger the AR, and we created anĮxperience customized for the shoppers in the space,” continues Oberdorfer. With Tactic to expand the on-pack AR experience to consumers in the store. The Almond Breeze™ team had a large in-store fridge execution planned in March 2021 and collaborated Updated dynamically from season to season as needed.” This and more are all presented in a series ofĪnimated dioramas that appear within the package, through a portal that slides out from the packaging’s “We also suggested a visual menu of alternating recipes that could be “We tried to boil down the essence of what the brand is about in a series of key scenes that would reallyĬonvey the hard work, love and care that these families put into delivering the final product,” explains To accomplish that, Tactic used a multi-faceted approach to deliver the Almond Breeze™ story. Own virtual AR experience to help consumers understand how our Almond Breeze™ products get from orchard to shelf.” People turning to their smartphones to get information on products these days, we wanted to launch our Tasty shapes and forms,” said Almond Breeze™ Group Marketing Manager Micah Keith. Grow them to give our consumers the most delicious, highest quality almonds in products of all kinds of “Our almonds have been perfected over generations, and it all comes back to the dedicated farmers who Taking inspiration from the brand’s existing integrated campaign, Tactic created a script, divided intoĬhapters, and told a farm-to-table story about the Blue Diamond Growers cooperative of growers, as wellĪs Almond Breeze™ ingredients and packaging. Taken into an AR journey that lives within the packages, or to have a tour of a miniature AR orchard for Then it’s as easy as pointing theĭevice at any carton of Almond Breeze™ Almondmilk, Almondmilk Yogurt or Almondmilk Creamer to be Their mobile device or be directed there via an on-package QR code. But, unlike many AR experiences, the offering is app-free,Ĭreated using web-based AR using 8th Wall’s webAR library. The campaign represents an innovative use of the technology for Almond Breeze™, featuring an on. Leveraging its unrivaled expertise in “brand in the hand” AR-activated experiences, innovation studio Tactic announces a partnership with 8th Wall to launch its latest work for Blue Diamond ® Almond Breeze TM - a webAR experience that gives users an inside look into the places, people and work that make Almond Breeze™ one of the most trusted brands in non-dairy milk products.
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